Lina is the SAS ASEAN Fraud Lead supporting customer advisory engagements for both Banking and Insurance as well as the Public Sector. She is responsible for driving SAS towards the market expansion of its technology and applications into the mainstream, delivering strategic insights to C-level management, business users, and IT. Besides focusing on bringing value in the areas of fraud and security intelligence, she also has extensive knowledge in data management and analytics, as well as providing advisory on areas including data governance, modernization, analytics, and fraud practices.

Lina has extensive experience in enterprise solutions, including Data Governance, Risk & Fraud Management, Infrastructure, and Information Management. She works closely with customers and business partners to drive strategic engagements to address key business needs and derive benefits by bringing people, processes, and technology together.

She has more than 25 years of IT experience in solution management, business development, consulting, and training and has been involved in many projects across various businesses within ASEAN.