​Webinar: Built for Trust - Human and Tech-Driven Strategies to Stop Scams Before They Start

​Webinar: Built for Trust - Human and Tech-Driven Strategies to Stop Scams Before They Start

Join our webinar in partnership with SAS:

"Built for Trust: Human and Tech-Driven Strategies to Stop Scams Before They Start"

When: 26th November 2025, 4pm AEDT

Although Financial Institutions have suffered the brunt of losses due to scams the impact is not just about financial crimes—they’re deeply personal violations that erode the trust customers place in their banks.  As social engineering grows more sophisticated, targeting people with increasingly convincing tactics, financial institutions are spearheading the efforts not just to stop fraud, but to protect the people behind every transaction.

In this webinar, we’ll explore how banks have taken a more proactive, tech-enabled, and human-focused approach to mitigate scams and their prevention.  Drawing on global insights and real-world examples, we’ll look at how institutions are using data, technology, and customer education to stay one step ahead of scammers—while preserving the trust and confidence of their communities.

  • A look at the global scam landscape  ​
  • How banks can blend cutting-edge technology with empathy to detect and prevent scams ​
  • Strategies to support vulnerable customers and build lasting trust ​
  • Lessons from leading institutions that have made scam defence a core part of their customer protection strategy 

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Speaking in this session:

Ian Holmes, Global Director, Enterprise Fraud Solutions, SAS
Ian is Global Lead for Enterprise Fraud Solutions at SAS, bringing deep expertise from banking, telco and insurance. Formerly Head of Fraud at a UK division of HSBC, he combines analytics, strategy and customer-focused design to help institutions prevent payments and application fraud at scale.


James Roberts, General Manager, Fraud and Scams Strategy and Governance, Group Fraud, Commonwealth Bank
James leads Commonwealth Bank’s strategic approach to preventing, detecting and responding to external fraud and scams. With over 20 years of experience in the financial services and fraud industry, he also serves on the Board of the Australian Financial Crime Exchange.


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We’ll explore the global scam landscape, share real-world case studies, and show how banks are combining technology with empathy to detect scams early, protect vulnerable customers, and strengthen trust across their communities.

 

Presented by:

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  • Ian Holmes

    Ian Holmes

    Global Director for Enterprise Fraud Solutions, SAS Institute
  • James Roberts

    James Roberts

    General Manager – Fraud and Scams Strategy and Governance, Group Fraud, Commonwealth Bank

 

What You'll Learn?

Understanding the Global Scam Landscape

Get a clear view of how scams are evolving across regions, from social engineering tactics to cross-border fraud schemes.

Moving from Detection to Prevention

See how leading banks are shifting from reactive fraud detection to proactive scam prevention strategies.

Blending Human Insight with Technology

Learn how empathy, customer education, and advanced analytics come together to strengthen scam defences.

Leveraging AI and Machine Learning

Discover how AI, ML, and real-time data are being used to identify anomalies earlier and respond more effectively.

Building Trust and Customer Confidence

Explore strategies that not only stop scams but also reinforce long-term trust, loyalty, and resilience in banking relationships.

In partnership with

SAS

SAS, the global leader in AI and anti-financial crime, offers an end-to-end AML compliance solution. Our AI-driven tools transform data into actionable intelligence, automate investigations and improve regulatory report conversion rates three to five times beyond conventional rule-based methods. Trusted by 90% of the top 100 global banks, SAS delivers unmatched prediction, detection and compliance efficiency. 

Visit SAS's website for more information