As the scams landscape continues to evolve, becoming more sophisticated and targeted, consumers are increasingly being manipulated into authorising fraudulent transactions While financial institutions face operational and reputational risks, it’s often their customers who suffer the greatest financial and emotional toll. These aren’t just financial crimes; they are personal breaches of trust. In response, banks are stepping up not only to fight fraud, but to protect the people behind every transaction.

In this webinar, we’ll explore how banks have taken a more proactive, tech-enabled, and human-focused approach to mitigate scams and their prevention.  Drawing on global insights and real-world examples, we’ll look at how institutions are using data, technology, and customer education to stay one step ahead of scammers—while preserving the trust and confidence of their communities.

• A look at the global scam landscape  ​

• How banks can blend cutting-edge technology with empathy to detect and prevent scams ​

• Strategies to support vulnerable customers and build lasting trust ​

• Lessons from leading institutions that have made scam defence a core part of their customer protection strategy 

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​​​​​SPEAKING IN THIS SESSION:

Ian Holmes, Global Director, Enterprise Fraud Solutions, SAS
Ian is Global Lead for Enterprise Fraud Solutions at SAS, bringing deep expertise from banking, telco and insurance. Formerly Head of Fraud at a UK division of HSBC, he combines analytics, strategy and customer-focused design to help institutions prevent payments and application fraud at scale.

James Roberts, General Manager, Fraud and Scams Strategy and Governance, Group Fraud, Commonwealth Bank of Australia
James leads Commonwealth Bank’s strategic approach to preventing, detecting and responding to external fraud and scams. With over 20 years of experience in the financial services and fraud industry, he also serves on the Board of the Australian Financial Crime Exchange.

Anis Ahmed is a globally recognized anti-fraud expert with 20+ years in fraud risk management, investigations, and financial crime across global and Middle Eastern banks. He’s known for building fraud prevention teams, shaping ethical cultures, and advising C-level leaders.

Founder of a digital identity and fraud prevention startup, Anis brings entrepreneurial insight and also hosts The Fraud Fellas, exploring the evolving nature of fraud. He works closely with regulators, law enforcement, and serves on advisory boards of technology and consulting firms.