NOW ON-DEMAND
Recorded on: November 26, 2025
Discover how financial institutions are adopting smarter, more human-centred strategies to combat the growing threat of scams in this on-demand webinar brought to you by Transform Finance, in partnership with SAS.
In this session, our expert speakers Ian Holmes (SAS), James Roberts (Commonwealth Bank of Australia), and Anis Ahmed unpack how leading institutions are stepping up to protect their customers, blending cutting-edge tools with empathetic intervention to stop scams before they happen.
We dive into the evolving global scam landscape, revealing how attackers operate and why traditional controls are no longer enough. From there, we explore how banks are using real-time data, behavioural analytics, and human-centric design to detect, disrupt, and prevent scams at their source.
The discussion also highlights practical strategies to support vulnerable customers, reduce harm, and strengthen long-term trust, along with real-world examples of banks that have made scam defence a core pillar of their customer protection mission.
In this webinar, we cover:
-
The latest global scam trends and how they’re impacting customers and institutions
-
How banks are blending technology, behavioural insight, and empathy to prevent scams
-
Strategies for empowering and protecting vulnerable customers
-
Lessons from leading global institutions who have redefined what modern scam defence looks like
Watch now to gain actionable insights and learn how financial institutions can stay one step ahead of scammers, while safeguarding the people behind every transaction.
)
)
