From manipulation to money movement: How to spot APP scams before they escalate

WHY ATTEND THE WEBINAR?

When: 24 JUNE 2025, 3pm-4pm CEST

Authorised Push Payment (APP) scams continue to rise across Europe and beyond, causing significant financial, emotional, and reputational damage to customers and banks alike. While these scams often begin on social media or messaging platforms, the responsibility for detecting and preventing them increasingly falls on financial institutions.

In this webinar, we’ll explore how banks can tackle this evolving threat with smarter, earlier intervention.

Becky Holmes, the best-selling author of ‘Keanu Reeves is not in love with you’, will share true-to-life stories of romance scams, shedding light on the emotional manipulation scammers use to lure victims, and how these scams escalate into financial fraud

But this session goes beyond storytelling...

Mick Morris, Product Director at Cleafy, will demonstrate how banks can use Cleafy’s FxDR platform to spot fraud signals early, even when customers seem to act with full consent. By identifying behavioural anomalies such as phishing, smishing, RATs, and money mule activity, banks can intervene before the damage is done, helping fraud teams catch issues early.

We’ll also discuss the role of banks with a finance leader, who will explore how banks can better protect vulnerable customers, improve intervention strategies, and act more swiftly in response to emerging threats. Our guest will also highlight how early detection technology can complement human oversight, allowing fraud teams to spot fraud before it escalates.

REGISTER NOW FOR FREE

Join us for this engaging session, where we’ll uncover how banks can not only strengthen their fraud strategies but also protect the most vulnerable customers and preserve trust in their services.

Presented by

Becky Holmes

Author, Speaker & Creator of the X account @deathtospinach
Michael Morris

Product Director,

Cleafy

The emotional impact of APP Scams:

Gain insights into how romance scams manipulate victims emotionally and evolve into financial fraud

How Cleafy can help:

Discover how Cleafy’s FxDR platform detects behavioural anomalies and flags fraud signals like phishing, smishing, RATs, and money mule activity - even when victims seem to act with consent

The importance of a shift-left approach:

Learn how early detection technology empowers fraud teams to intervene before losses escalate

Behavioural intelligence & customer education:

Learn how behavioural intelligence enhances fraud detection and supports customer education to prevent fraud

The role of banks in fraud prevention:

Learn the role of banks in fraud prevention and discover how banks can enhance their strategies to protect vulnerable customers and improve intervention!

This isn’t just a tech talk - it’s an essential session for banks. With expert insights and real stories from fraud victims, you’ll gain a deeper understanding of the threat landscape and actionable strategies to protect your customers and brand.

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In partnership with

Founded in 2014 by alumni of the Polytechnic University of Milan, Cleafy addresses the growing challenges of modern fraud brought on by digital transformation and evolving regulations like PSD2. Our AI-driven platform seamlessly combines cybersecurity and fraud management, delivering real-time protection for over 100 million accounts and billions of transactions.

Cleafy’s Fraud Extended Detection and Response (FxDR) platform takes a proactive approach, targeting fraud at its source. It offers precise, low-impact protection against threats such as account takeovers (ATO), automated transaction fraud (ATS), authorised push payment (APP) scams, and more, adapting to fraudsters' ever-changing tactics.

Trusted by top banks and financial institutions worldwide, Cleafy safeguards the digital banking ecosystem end-to-end, ensuring robust security without compromising user experience. Visit Cleafy website for more information.

From manipulation to money movement: How to spot APP scams before they escalate

From manipulation to money movement: How to spot APP scams before they escalate

From manipulation to money movement: How to spot APP scams before they escalate

WHY ATTEND THE WEBINAR?

Join us for this engaging session, where we’ll uncover how banks can not only strengthen their fraud strategies but also protect the most vulnerable customers and preserve trust in their services. Presented by

Becky Holmes

Michael Morris

5 Key Takeaways:

The emotional impact of APP Scams:

How Cleafy can help:

The importance of a shift-left approach:

Behavioural intelligence & customer education:

The role of banks in fraud prevention:

In partnership with

Join us for this engaging session, where we’ll uncover how banks can not only strengthen their fraud strategies but also protect the most vulnerable customers and preserve trust in their services.

Presented by